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Managing Creativity an Oxymoron! Not. Business Articles | May 6 air max kaufen , 2005
Interrogated on a beach in Barbados by friends insistent that there was little validity to my speciality, I have felt compelled to answer the most common objections in the field of Managing Creativity and Innovation.


a) Managing Creativity and Innovation is an oxymoron! When ideas are required, leaders tend to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session. Implicit in this action is an acceptance that certain techniques and processes can increase problem identification, idea generation and the elicitation of tacit knowledge.


Structures such as the Hero's Journey are accepted as increasing creative output when idea streams (such as in screenwriting) are needed.


Product development theory has proven innovation strategies that allow better idea selection air max 90 weiß schweiz , development and commercialisation. Frameworks such as the S-curve and idea funnels allow the efficient monitoring of ideas through a pipeline and effective go or kill decision-making.





e) Creative people will be creative whether they are "coached" or not. Perhaps. Consider the infinite number of people who have been working on half finished manuscripts for months and often years. Management techniques increase creative output enabling completion in much shorter periods. Further air max 90 schuhe schweiz , management techniques encourage targeted prolific activity, thus allowing the building of competencies and improvement.


f) Managing Creativity is not a useful activity unless it results in economic gain. Creativity can be defined as problem identification and idea generation. Innovation can be defined as idea selection, development and commercialisation. First use creativity to generate an idea pool and then use innovation to select feasible ideas, which can be developed and commercialised.


These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation air max 90 schweiz , which can be purchased (along with a DIY Audit, Good Idea Generator Software and Power Point Presentation) from http:www.managing-creativity