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Nike's development was like wildfire, which spending heavily to develop a kind of new running shoes. Nike according to each person's needs had designed different shoes to meet the needs. These styles, different prices and multipurpose products have attracted thousands of runners. Nike's advanced ideas and the spirit of exploration has beyond the previous business. In 1976, Nike's asset had soared to $ 14 million in the previous year. It was nike air force 1 high top developed like wildfire, and the company developed a new style shoes and spent huge sums of money. Nike Air heel was inserted into the bottom of the shoe as an important technology. The cushion has more advantages than the foam in the sports shoes. Now, almost all of authentic Nike shoes are embedded with the cushion.

Different prices, styles, multiple rates of a variety of shoes had nike air force 1 mens met different consumers. Millions of all kinds of runners had this idea that Nike was the most complete running shoes manufacturer. Relying on a never-ending corporate philosophy, Nike owned the market share of 33% through the planning of new products to market and strong sales. Nike, as a sales star, became well-known brands as much as Adidas, Puma and Tiger. By 1981, its market share even went to 50%, ahead of Adidas, and Knight himself running into the "Forbes" magazine's coveted America's 400 richest people list. The culture of Nike reflects the individual athlete's spirit, including, freedom, courage, and perseverance. Nike's culture represents a pioneering and enterprising culture, and the company's image is distinct from the old business.

In their green state of Oregon, the company has cultivated a well-designed culture. A veteran nike air force 1 sale manager recalled that it was like a full foot in the brotherhood of the environment, and the colleagues were happy to drink together, talked about sports, and active and self-proclaimed anti-traditional character. Every 6 months, Knight's management team would get together and discuss strategy, which is famous for the "catfight". In 2011, the Nike Company released the new Nike Free Run 2, which can be one of the most popular barefoot shoes in the world. They meet the runner's demand in summer or high tempreture days. Let us enjoy the Free Run 2 Nike now. The performance of Adidas has continued to be higher than its competitors. In the third quarter of 2012, its turnover and profit increased dramatically.

However, Rebook Company that was its American subsidiary company encountered the problem, so it ranked only second to Nike's second biggest sports brand. Adidas Company cut the expected value of its turnover this year down. Because after the fraud case, it required to supply Rebook India company's restructuring with financial support. Adidas expected that in the fourth quarter, it will fall into deficit. However, it was expected by Herbert Hainer who the president of the group that just like 2012, the company will set a record on its turnover and profit in the next year. It was announced by Adidas Group on Thursday (November 8) that there was a fourteen percent increase on the surplus of the group and reached to 344 million euros from this year's June to September.

In 1938, a common boy was given birth in the America and at that time, he loved doing exercise just as the majority of the other boys in same ages. His name was Phil Knight and as a common young man, he was very familiar with the sports brand. But unexpectedly, nike air force 1 white it was just this extraordinary young man that created a new brand - Nike in the future and it even exceeded Adidas's dominance in the field of sports. Knight had been very fond of doing exercise and therefore his high school thesis almost all referred to sports, even he also selected the base of the track and field sports-the university of Oregon when he fished his high school. Knight liked sports, but as a one mile runner he just got an ordinary performance. In Oregon, Knight met his good teacher and helpful friend who was his coach Bill Bormann.