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5 Ways To Improve Lead Follow Up After Trade Show Displays Marketing Articles | February 11 Alex Bregman Youth Jersey , 2011
Trade show displays are intended to change leads into conversions and customers, yet surprisingly few promising leads are successfully followed. These tips will help you track every lead from your trade show installation with accuracy.?



Tracking leads is a complicated process that has a lot of opportunity for human error. Some of that opportunity can be eliminated by following simple steps that consolidate responsibility for lead follow up and provide more detailed information about leads. These simple steps are easy to implement and in some cases require little or no additional financial outlay. When implemented, they provide tremendous return on your trade show installation investment.?
1. Use Technology To Track Leads At Your Trade Show Displays
Programs now exist that allow you to track your leads as they visit your trade show installation. These programs are invaluable because they provide you with a wealth of information more quickly than an interview or a comment card. In addition, the visitor's information is already stored electronically before he or she has even left the booth. You and your staff will save hours of work by avoiding manual data entry into the computers at your office.?
2. Establish A Constant System To Rate Leads For Follow Up
Ensure that everyone staffing your trade show displays knows how to rate a lead. Leads should be evaluated based on their likelihood to become clients. Your rating scale can be as detailed as you like, but it is generally best to keep the range of scores small. Perhaps choose 1 for unlikely Carlos Correa Youth Jersey , 2 for moderately likely, and 3 for highly likely to become a client. The exact numbers don't matter. What is vital is that everyone staffing your booth follows the same pattern and uses the same numbers. These numbers are then guidelines to use when evaluating progress after the convention.?
3. Appoint A Single Staffer To Manage All Leads From A Given Trade Show Installation
Having one point person for each convention you attend is a great way to ensure that leads are managed well. This point person should not be responsible for contacting every lead himself or herself. You might consider having the point person contact those leads determined most likely to become clients, or you might have him or her in a purely supervisory role. Whatever your choice, having one per